Shell is promoting its latest Pennzoil Platinum with PurePlus Technology oil with a "Mario Karting Reimagined" campaign that will launch this week at the SXSW conference in Austin. Racers will have a chance to ride actual go-karts that communicate using radio-frequency identification and feature GoPro cameras on the roof. The track features familiar icons such Mario Kart's banana peels and turtle shells, plus Pennzoil icons that speed up the kart.

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