Seven out of the top 10 and 73 out of the top 100 food and beverage products launched in 2013 offered some type of health benefit, according to Information Resources' 2013 New Product Pacesetters report. Average sales for the top 100 products were $35 million, and the top product, Dannon Light & Fit Greek yogurt, reached $144.9 million in sales during its first year on the market. Yoplait Greek 100 yogurt came in second with $135.1 million in sales, and Kellogg's Special K Pastry Crisps ranked third with $100.6 million.

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