Organic reach of Facebook posts by brands has fallen by about half since October as the site pushes paid promotions, according to a Social@Ogilvy report. On average, its clients' organic reach declined from 12.05% in October to 6.15% in February, with pages that have more than 500,000 likes seeing a decline from 4.04% to 2.11%. "Increasingly Facebook is saying that you should assume a day will come when the organic reach is zero," report author Marshall Manson said.

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