Skittles new ad campaign created by DDB/Chicago features a pet cloud named Freddie, who takes on the characteristics of a dog. In the first TV spot, an elderly woman walks Freddie, who takes exception to who pets him and where. But when the owner pets him in his favorite spot, Freddie rains Skittles. The ad does make viewers pay attention, which is "half the job of a great TV spot," according to Lewis Lazare, a reporter for the Chicago Business Journal.

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