As health care consumers become more price-conscious, a well-integrated social media program can allow hospitals to establish personal relationships with patients and meet their demands for direct engagement, health care marketing executive Michael Krivich writes. Krivich lays out 10 steps hospitals can take to develop and implement a comprehensive, fully integrated social media strategy. A good social media strategy makes use of multiple platforms, creates a dialogue with patients, and has adequate time and resources devoted to it, he writes.

Related Summaries