3/17/2014

Seven of Unilever's brands are working with seven digital startups to introduce mobile marketing initiatives that include beacon services, music streaming and video. The Go Global campaign is an effort to connect in a meaningful way with consumers. "Startups are great because they bring new, fresh ideas and approaches for engaging consumers," said Gib Bassett, global program director for consumer goods at Teradata.

Full Story:
Mobile Marketer

Related Summaries