Advertisers continue to search for improvements to click-through data for selling digital ads, and ad exchange WebSpectator says its guaranteed time slot metric is the answer. WebSpectator says GTS allows display ads to be sold in time slots similar to that of the TV industry. "What the market wants to know was if the ad was actually in front of users' eyes and for how long," says CEO Andre Parreira. "If you can buy face time with the consumer, then you only need pay for what you get."

Full Story:

Related Summaries