3/21/2014

Several marketers are expressing concern about the high prices paid for sports marketing, and some say they may be forced to shift to less-expensive digital executions. "There has to be a point where the price of sports properties on TV, the price of tickets for consumers to games, is truly affecting the amount of sports we can engage in -- and the type of sports we engage in," said Tom Peyton, assistant vice president of advertising for American Honda.

Related Summaries