Coca-Cola and wine glass-maker Riedel have designed a glass specifically contoured to enjoy the soda. Riedel initially created 18 prototypes, and the winner was selected by a Coca-Cola tasting panel. "This glass starts with the introduction of the aromas, beautiful lemon, citrus, lime character, malt characteristics, the mouth feel, the effervescence," says CEO Georg Riedel. "The glass orchestrates the sweetness on the palate."

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