Social media videos are a strong brand-messaging tool, but marketers must go beyond posting to engage an audience, writes Melody King. Improving engagement requires marketers to include a call to action that can be shared, highlight customers who contribute to the conversation and use emotion to connect on a personal, authentic level. Use humor with caution because it is "more important to be real and to connect with your targets than to simply generate laughs," King advises.

Full Story:

Related Summaries