The market for location-based services in North America will reach nearly $4 billion by 2018, according to Berg Insight. Mobile location services are projected to grow at a compound interest rate of 16.1% per year, fueled primarily by advertising. "Advertising is the main source of revenues for most consumer oriented LBS," Berg Insight's Andre Malm said. "Revenues are however far from evenly distributed as major players including Facebook and Google with broad audiences have attracted the majority of ad spend."

Related Summaries