Programmatic video ad service BrightRoll is teaming up with Moat to offer viewability measurement reporting to its clients for free, a move that comes on the heels of the Media Rating Council's approval of viewability as a measurement for online ads. The partnership with MRC-accredited Moat marks the first time BrightRoll has integrated an ad-viewability metric on its main console, though it has worked with other viewability services in the past.

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