Discovery Communications last week held a star-studded upfront presentation for eight of its networks that included appearances by Oprah Winfrey; producers Ron Howard and Brian Grazer, who have a new online video pact with Discovery; comedian Roseanne Barr, who will host "Momsters: When Moms Go Bad," on Investigation Discovery; and daredevil aerialist Nik Wallenda, who is scheduled to walk across Chicago skyscrapers in a fall special. The ownership of its content is key for marketers being able to "integrate your brands into our shows," according to Joseph Abruzzese, Discovery's ad sales president.

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