DRY Soda, founded in 2005, got its start distributing bottles of its minimally-sweetened sodas to high-end restaurants. Founder and CEO Sharelle Klaus said the brand really hit its stride when it began packaging the product in slim aluminum cans. "We were worried that it might just cannibalize sales of the bottled product, but it's been incremental. It's been a really exciting launch and we're now nationwide with Kroger, we're going nationwide with Safeway, and we're in several Whole Foods regions," Klaus said.

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