El Rey Network has created a social promotion for "From Dusk to Dawn: The Series" that lets audience members use a special phone number to answer the query, "What would you do for Santánico Pandemonium?" Select answers will be posted on social media and a microsite. The campaign is timed around next Tuesday's episode, during which Eiza Gonzalez, who plays Pandemonium, will do her version of the snake dance enacted by Salma Hayek in the original, big-screen version.

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