FreshDirect took the top spot in an online experience study by e-commerce service provider Fluid. The study ranked the online-only grocer high for its user-friendly experience, grocery-centricity, product quality and services, including wine recommendations made based on shoppers' carts. Following FreshDirect in the rankings were Google Shopping Express, Safeway, AmazonFresh, Peapod, Walmart to Go, Harris Teeter and Whole Foods Market's Whole Shopper.

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