Full-service hotels are acceding to guests' demands for on-property connectivity by offering tiered programs for Wi-Fi access, which allow them to still gain revenue and cover the costs of maintaining broadband infrastructure. Major lodging chains including Marriott, Hilton, Hyatt and Omni have rolled out their own versions of tiered Wi-Fi service, primarily targeted at loyalty club members. "Based on what I've heard from hotel operators I respect, tiered service is a reasonable way to fund the capital requirements of providing (free) basic service and also providing the bigger bandwidth that some customers want and are willing to pay for," Spire Hospitality President and CEO Bill DeForrest said.

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