General Mills has backed away from the terms on its website that require users to accept arbitration over lawsuits in the event of a dispute. Company spokesman Mike Siemienas says the reversion comes "because our terms and intentions were widely misunderstood, causing concerns among our consumers." Stephanie Strom writes that the decision is a "stunning reversal" in the face of social media backlash to a policy thought to affect almost anyone who interacted with the brand online.

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