Probiotics and prebiotics offer many benefits when incorporated into foods, especially dairy products, but adoption has been slower than anticipated due to high costs and lack of consumer education. But as consumers gain a better understanding of their benefits, use of probiotics and prebiotics in dairy products continues to grow, and the global market is expected to reach $31.1 billion by 2015. "The trend for increased fiber, however, seems to be the real driver, while prebiotic is a benefit that has not necessarily been sought after in a significant way yet," said Scott Turowski, technical sales manager for Sensus America.

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