A study of children ages 3 to 7 found that about one-third to one-half of respondents did not properly identify healthier items such as milk and apple slices that fast-food companies advertised. Researchers found that Burger King's apple slices, shown in an oval container generally used for french fries, were identified as fries by the children 90% of the time. The findings appear in JAMA Pediatrics.

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