4/1/2014

The new lifestyle brand that Hilton Worldwide plans to develop won't focus solely on appealing to the millennial segment, President and CEO Chris Nassetta said. "I think it's misguided to think there is a silver bullet and there is a millennial brand that will solve any of a company's problems," Nassetta said. "The lifestyle brand, when we eventually do it, we will have a different perspective. It will be a perspective that will try to capture a broader base of demand." Nassetta also hinted that a second brand may be in the works but declined to give further details.

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