The initial version of your product doesn't have to have every feature that you eventually intend to include, writes Dan Maccarone, co-founder and CEO of Charming Robot. "Your goal in launching the first version of your product is to focus on what your users truly need to accomplish when they first use it, and then to evolve it over time -- adding the right features at the right time," he notes. As you continue to develop features, remember that your target customers may have different needs and preferences than you do, he advises.

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