Eloqua manager Lauren Harper offers five tips for gauging and improving your performance on social media. They include syncing your efforts with other marketing efforts as well as larger company goals, establishing the measurement tools relevant for your business, using marketing-automation tools for tracking, and channeling that work into a nurture campaign. "Social media is really about building relationships, and it's important ... among all the tools and processes you put in place, to always have a human touch," adds Harper.

Full Story:

Related Summaries