As the workforce becomes more diverse, lawn care contractors must have a deep understanding of their employees to keep them engaged and reduce turnover, said Mary Kausch of HR etc!! at the 2014 Lawn Care Summit in Nashville, Tenn. This includes being aware of employment trends and understanding the experiences of various generations of workers and the motivations they hold. Lawn care contractors must be able to show employees how doing a good job will benefit them, Kausch advised.

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