4/4/2014

Coca-Cola's partnership with Rexam last year resulted in eye-catching packaging that built brand buzz and boosted beverage sales, an example that illustrates the wins that can come from partnering with suppliers on new innovations and packaging designs, SCM World's Senior Vice President of Research Geraint John writes. He shares 10 tips for building solid supplier partnerships, including sharing strategic information and settling questions of intellectual property ownership early on.

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