4/24/2014

Lipton's newest television ad that debuted Wednesday features two singing pitchmen handing out Lipton Peach Iced Tea to promote the brand's "Be More Tea" message. The campaign is aimed at millennials and encourages people to "get out of autopilot," said Derrick Auyeung, marketing manager of the Pepsi Lipton Tea Partnership. "We want to be more playful and thoughtful," he said.

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