More luxury hotel properties are adopting designs that tell a unique story to guests, usually tied to the area's history and culture. At the NoMad Hotel in New York, guests are immersed in 19th- and early 20th-century furnishings, reflecting the experience of a young European traveler taking the Grand Tour. Among hotel brands, the Hyatt Regency chain is incorporating unique elements into its newly renovated hotels that tell a story about the history of a particular property or area.

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