Mizuno USA and agency McKinney are asking "What if everybody ran?" in a campaign for running shoes. The $2 million campaign focuses on the health benefits of running and includes Mizuno's first-ever TV ad, as well as digital, video and print ads, and social media efforts centered on the hashtag #IfEverybodyRan. "Many people know the benefits of running in their individual lives so we extrapolated that: What if everyone knew of running's emotional and physical benefits?" said Jonathan Cude, McKinney's chief creative officer.