Overall advertising revenues for newspapers were down 6.5% to $23.57 billion in 2013, according to the Newspaper Association of America. The overall loss was mitigated by an increase in digital advertising, which rose 1.5% to $3.42 billion, and direct marketing, which grew 2.4% to $1.4 billion. The growth in newspaper digital ads still pales in comparison to the larger boom in Internet advertising, which the Interactive Advertising Bureau reports grew 17% last year.

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