Nissan Motor has brought its GT Academy to India to give 5,000 young people a chance to become virtual race car drivers through simulators installed at malls in five cities. The campaign aims to boost awareness for Nissan in the country by encouraging participants to talk about the experience. "Experiential marketing is fast-gaining currency in India for high-engagement categories such as automobile and luxury goods," said Alpana Parida of brand strategist DY Works.

Full Story:
The Times of India

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