Consumers' usage of mobile devices in-store is increasing, so Oscar Mayer is turning to digital methods to create awareness for its Deli Fresh brand. "In addition to television, public relations, retail, print and digital, the campaign will include in-store mobile geotargeting, grocery server ad technology and iBeacon mobile alerts to capitalize on innovative mobile technology and reach shoppers while they shop," said Tom Bick, senior director of integrated marketing communications and advertising.

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