Dave & Buster's selected WPP's Rockfish as the agency of record for both digital and customer relationship management. Rockfish said it will work on a strategy that encompasses all of the restaurant chain's digital touch points. "Rockfish is excited to work with Dave & Buster’s on developing, implementing and measuring digital initiatives that can drive deeper engagement and digital innovation both in-store and out," said Dawn Maire, Rockfish's chief strategy officer.

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