See what happened at the IAB Mobile Marketplace

On April 7, IAB gathered nearly 500 brand marketers, agency leaders, publishers, and technologists for the 2014 IAB Mobile Marketplace. This year's theme was "Mobile: The Key to Unlocking the Cross Screen Universe." Industry leaders including Ben Phillips, MediaCom; Kelly Jones, Microsoft; Lou Paskalis, Bank of America; and Christine Cook, Flipboard; discussed and debated the opportunities and challenges in growing mobile marketing. Check out full coverage, including videos.

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