When clients seek guidance on how to use the cloud, impress upon them the importance of Service Organization Control reports, writes Audrey Katcher, CPA, CITP, risk-services partner and cloud-assurance adviser at RubinBrown. SOC reports provide assurance that a service provider is trustworthy and will safeguard clients' data. CPAs can issue SOC reports, and these engagements can broaden a practice with year-round work, Katcher writes.

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