Online video ads cost over twice as much as television spots when it comes to cost per thousand viewers, according to Ed Papazian, president of Media Dynamics. The average 30-second online video cost had a CPM of $20 to $23 in 2013, compared to $9 to $10 for TV ads of the same length. Targeted online video brought in an even higher average CPM of $32.75, while TV's highest CPM rate, during prime-time programming, is $19.

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