4/15/2014

YouTube unveiled its new TV-friendly advertising campaign during the season premiere of "Mad Men" with the face of one of YouTube's most famous celebrities, chef Rosanna Pansino. Other YouTube personalities who will appear in the first round of TV commercials include beauty guide Michelle Phan and fashion expert Bethany Mota. YouTube is aiming to court traditional ad dollars by being viewed as a mainstream outlet, writes Mike Shields.

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