Adnimation's 3D units that run similar to a GIF with eye-popping movement through an occlusion technique are now in use by Liberty Mutual and State Farm. The units feature an animated clip followed by a standard banner ad and support movement over localized text. "People simply can't believe the resulting 3D effect. And right then, when they are open to learn more, we offer the ideal advertising message from our partners," Adnimation CEO Tomer Treves said.

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