5/20/2014

An Ogilvy campaign for Brazil-based sunscreen brand Sol de Janeiro targets tattoo artists, asking them to help spot signs of cancer on clients' skin. Joao Duprat Neto, director of the Skin Cancer and Dermatology Department at A.C. Camargo Cancer Center, consulted on the campaign and has given lectures for more than 450 Brazilian tattooists.

Full Story:
PMLive.com (U.K.)

Related Summaries