Consumer electronics and computing companies in the U.S. are set to spend $3.8 billion on digital ads this year and $6 billion by 2018, according to eMarketer. Consumer electronics brands are focusing on paid ads for smartphones and tablets, though mobile represents only 33% of current ad spending for the industry as a whole. The report also found that 54% of digital spending in the sectors this year will go toward direct-response ads.

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