5/15/2014

As more carriers write accident coverage policies, employer interest in the coverage has grown by double digits, brokers and research associations report. Policies are usually inexpensive and offer guaranteed lump-sum coverage to be used at the subscriber's discretion, and some pay a portion of out-of-pocket expenses for treatment. "Voluntary products are in the limelight right now," said Randy Finn, Colonial Life's vice president of product development. "Brokers are focused on how they can build a stronger package for clients, strengthen those relationships, and offer more options for revenue streams," he said.

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