5/1/2014

One in 5 patients asks about drugs negatively covered in the media, according to physicians surveyed by the American College of Cardiology, and about the same number inquire about pharmaceutical advertising. According to the results, more than half of primary care physicians said they had changed a prescribing or treatment decision based on patient preferences stemming from news coverage or advertising. Media coverage, positive and negative, was the main driver of changes to prescription or treatment among cardiologists.

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