5/22/2014

Wieden+Kennedy is no longer handling creative duties for Kraft's Maxwell House brand, a decision that comes less than a year after W+K landed the account. W+K is still handling creative for Kraft's Velveeta, but the Maxwell House loss -- along with an Electronic Arts media review that it is not defending -- have led to a staff layoff at W+K's Portland, Ore., office. Kraft has not indicated whether Maxwell House will be handled by another roster agency or if it's under review.

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