During its NewFronts presentation Tuesday, Maker Studios unveiled plans to start producing its own original content at Maker.TV, a new consumer video site. The brand being acquired by Disney also announced Labs@Maker, a content-production arm that will launch with video from music star will.i.am, graphic novelist Robert Kirkman and Pepsi. Maker will also organize its content into 23 verticals that cover food, gaming and other topics.

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