5/14/2014

Mobile devices are prompting more shoppers to visit brick-and-mortar stores, not less, as some retailers have feared, according to an April study from Deloitte. It found that 22% of mobile users were more likely to visit a store after browsing on their devices, while 19% said they were less likely to do so. Deloitte also found that 19% of last year's in-store purchases were influenced by the use of mobile devices.

Full Story:
eMarketer

Related Summaries