NBCUniversal during its upfront featured 126 boldface names from its cable series to reinforce to marketers the power of "aggregation" to deliver their messages via multiple networks to a sizable audience. Among those on hand were Bravo's Andy Cohen, who spoke about social media; Syfy's Tricia Helfer, who previewed new drama series "Ascension," and Elizabeth Hurley, who introduced "The Royals," the debut scripted series from E!

Full Story:

Related Summaries