5/16/2014

Netflix has created a branded page on Wired magazine's site that is drawing comparisons to The New York Times' award-winning "Snow Fall" feature. The sponsored "TV Got Better" page unrolls as consumers scroll and features video interviews, reader polls, TV milestones and a multimedia ticker showing how much TV people have watched since the page opened. "It was a significant investment. ... I think it really achieves our mission of building branded content that's really just great content," said Wired Publisher and Vice President Howard Mittman.

Related Summaries