E-Trade has named WPP's Ogilvy as its media agency of record, a move that follows the handing off of creative duties to the agency this past summer. E-Trade said the move will allow for integration of company messaging and delivery. "Our new agency structure sets us up to connect with customers and prospects in an even more integrated and nimble way," said Rich Muhlstock, E-Trade senior vice president of branding and acquisition.

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