Roughly 98% of visitors to websites are anonymous, but personalization software can help marketers glean enough information to match visitors with relevant content, writes Maggie Jones. Marketers build appropriate personas based on their known audience, and real-time personalization software will process visitors by these attributes. "The entire process may require very little effort to implement and maintain, but it still gives visitors the impression of a painstakingly personalized experience," she writes.

Full Story:

Related Summaries