Pinterest has signed up more than a dozen marketers including General Mills, Gap, ABC Family and Kraft for an expanded test of its promoted pin ad units. Promoted pins show up in searches and category feeds, with CPMs reportedly costing between $30 and $40 and initial commitments of at least $1 million being sought. "Our target is 25- to 54-year-old women, and Pinterest is a perfect fit," said Kraft Foods Group Chief Marketing Officer Deanie Elsner.

Related Summaries