Red Bull is one of the first brands to test Twitter's new ad format that begins playing a video after a tweet is clicked on. Red Bull distributed two tweets in the format last week promoting its new Red Bull Focus app. The 15-second video shows the brand's collection of extreme sports photos with a link below the video to download the app. "Red Bull's partnership with Twitter's new one-click video format is a smart push for richer multimedia experiences," said Zak Dabbas, CEO/co-founder of Punchkick Interactive.

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